Media Planning

• Analyze and create cost comparison for all media
• Make recommendations for best use of the budget & first steps on messaging

Media Buying

• Evaluate coverage and audience delivery for all media
• Negotiate with all media partners to establish the right rates
• Secure fixed placement on the buys
• Check all contracts prior to schedules starting

Media Management

• Solicit and secure placement of promotions and interviews
• Work with clients to identify promotion opportunities that best fit the messaging.
• Get the additional exposure in a hyper-local arena

Traffic

Create easily-followed traffic instructions for each market / station. These instructions will be secured digitally on our own cloud-based filing system to ensure consistent access. Direction on spot conflict codes & minimum separation time to be placed on instructions.

• Submit traffic instructions to each station in active markets
• Verify receipt of instructions in a timely manner
• Coordinate with any external entity (i.e. Extreme Reach)
• Follow up with stations to confirm successful receipt and matching of spots

Creative Services

• Television spot production
• Radio spot production
• Banner ad creation
• Outdoor billboard creative / coordination
• Print materials
• Press Releases